Webinar FAQs

When do you recommend scheduling our webinar?

Webinars are often held Tuesdays through Thursdays with a start time of 1 pm EST. The reason for the 5 - 6 weeks’ advance notice is because we schedule our webinars around existing NEI webinars. Only one webinar is presented per day, allowing our webinar coordinator to give you his/her full attention.

How long should the webinar be?

60 minutes max, to include time for Q&A at the end.

What materials should I provide in advance?

Presenter provides the webinar title, precis, speaker names, titles, and short bios for marketing purposes. Presenter provides a PPT slideshow (provided as a PDF for distribution) for the webinar. You are welcome to provide additional handouts if you’d like.

I understand NCBFAA will run the webinar. What platform will we be using?

GoToWebinar [You will need to provide the speaker’s emails once you provide the other details so they can be set-up in the system]. NCBFAA sets up the registration link and marketing emails.

Does your platform have automated reminders for registrants about the webinar?

Yes. If the registration is directly on Gotowebinar, then when it is set-up you can set-up automatic reminders. We usually set them up to receive a confirmation email when they register, and then the standard 1 day and 1-hour prior reminders [this is set up when the webinar is set-up in the system] People can also add the Gotowebinar information directly to their email calendar.

*The speakers will be invited to join the webinar and they should join as “panelists” – not as attendees.

I am not familiar with Gotowebinar. Can I do a practice run?

Yes and we highly encourage you to do so, so that technical issues do not arise pre-webinar. We can schedule a practice logon the day before, or even 20 or 30 minutes prior to the actual webinar.

I noticed on the timeline for implementation, NCBFAA will publicize the event 2 weeks from the event date. May I know the channels you will be utilizing for this?

It can run regularly in the MMeB calendar as soon as it is scheduled, and one separate e-blast to full membership.

This webinar is exclusive for NCBFAA members only, correct?

That is up to you. You are welcome to market it to other audiences. Note there is a 1000 attendee limit, which is rarely reached, so additional marketing efforts are a good idea.

What follow-up can we do with the attendees?

We will send you one list of attendees – names, company when available, and emails – the day after the webinar. You are encouraged to follow-up with webinar attendees once via email after the webinar, at which time those interested in your products and services can request additional information independent of the webinar.

Can we get a recording of the webinar afterwards?

Yes, and we can post a recording of the webinar on our website as well. A recording of the webinar will be sent to you the day after the webinar.

Webinar Timeline

5 - 6 Weeks Out

Work with our team to approve a title and topic for your webinar; and get your date and time on our master schedule.

4 Weeks Out

Submit your presentation draft (powerpoint, talking points/outline, speaker bios, handouts). Our webinar coordinator will then design an eBlast.

3 Weeks Out

Our team works with you to finalize your presentation. Our goal is to have a final promotional eBlast ready to go at 3 weeks out.

2 - 3 Weeks Out

Our team publicizes your webinar to members in a separate eBlast.

1 - 2 Weeks Out

Your webinar is listed in our MMeBs leading up to the date. Depending upon the timing with the MMeBs, we may be able to send out a second separate eBlast. Our team works with you on final preparations for the webinar, including any last minute changes to the powerpoint.

Day of Webinar

Our team runs the webinar for you, and you present to our members. A senior leader from the NCBFAA team will introduce you and moderate the presentation.

Post-Webinar

Our team will send a follow up survey to the participants on your behalf. Affiliate members are encouraged to follow-up with webinar attendees once via email after the webinar, at which time those interested in their products or services can request additional information independent of the webinar.

Tips:

While there is flexibility with the suggested timeline, we have found that a firm 3 week deadline for finalizing the presentation ensures a smooth process.
Plan around holidays - marketing promotional material becomes less effective if the two weeks leading up to your webinar includes a federal / major holiday.
Get your title / topic nailed down first - once we have that we can get you on our webinar schedule. NCBFAA and NEI try to only produce one webinar per day, so that that webinar gets our full attention. It is important to get on our calendar as soon as possible.